We own and operate a portfolio 

We own and operate a portfolio of lifestyle, beauty, and health brands with products that consider the customer first.

of lifestyle, beauty, and health brands

with products that consider the customer first.

We are the pioneers of new-commerce.
WHAT'S "NEW-COMMERCE?"

new commerce

new commerce

By blending the best of traditional retail with today’s ever-changing, digital marketing, we’re able to give customers the branded products they want, when and where they want to see them.

featured brands

Vanity Planet is a boutique marketplace, focused on beauty, grooming, and wellness.

Vanity Planet

versatile style, steady durability.

Bradford Watch Co.

Dazzlepro’s products help you clean, maintain, and whiten.

Dazzlepro

We believe that home is far more than a place— but a state of mind.

vitagoods

KOVE Speakers is a company with a passion for quality sound.

Kove

innovation

innovation

At Dastmalchi we are always looking to create growth, innovate, improve, and bring new brands to market, or most recent endeavors:

but we aren't just brands, we're people too.

MEET OUR LEAD TEAM

get in touch.

4490 von karman ave. suite 150
newport beach, ca 92660

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